"Fashion Trends through the decades" - 1990's
As technology made working from home more feasible and offices instituted “Casual Fridays,” fashion became more laidback and comfortable. In contrast to the excessive consumerism and gaudy color palette of the eighties, 1990s style veered toward a more minimalist aesthetic with lots of black and neutral colors. The fashion industry blossomed the most in the United States, where Calvin Klein used overtly sexual advertisements to shock a supposedly "unshockable" nation. Grunge was an alternative rock subculture that began in Seattle and spawned a style of unkempt dressing.
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